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MSI RE-BRANDING PROJECT
I created a color palette, not too far from their current one. After creating a logo I considered the different iterations and how it would be applied to products.
I chose Marshall Sales Inc. (a small business that sells building products and accessories) to do a complete re-branding. I did some research on the company, and talked to my dad who works there, to get a full grasp on the standards. One of the first parts of this re-branding project was creating a new logo that well represented the company. MSI sells nuts, bolts, and many other supplies for all project needs. After trial and error I was left examining the shape of a nut and decided to base the design on a hexagon.
To finish off this project, I spent time working within Sketch to design a new website for the company. I used the standards I had developed and created a basic functioning website to display the new branding.
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